A blog, shortening of “weblog”, is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject. As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to these consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.

The main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website. Which means, a blog is an effective lead generation tool. Add a great call to action, and it will convert your website traffic into high-quality leads. But it is important that you learn how to start a blog and write blog posts for it so that each article supports your business. Before you write a blog post, you should understand what makes a good post. A good blog post is one that is interesting and educational. A blog should answer a readers’ question and help them with a problem they might have in an interesting way. Five steps have been put together to assist in writing a blog post.


In order to write a great blog post full of clarity, conciseness and conviction, you have to spend some time crafting a quality headline that sets a clear destination, lures readers in and leaves them eager for your advice. Your headline will be your map letting you know which literary roads to choose and which to avoid so that readers reach the intended destination as easily and efficiently as possible. Your headline must promise readers the very answer to whatever thing that keeps them up at night. It is always best to keep the benefit specific and narrow, and readers will feel compelled to click and get the solution to what is bugging them. You can find out what is bugging your audience through;

Reviewing comments on your posts and on posts of other sites in your niche.

Sending your subscribers surveys asking them what their greatest struggles are.

Using tools like BuzzSumo to find out what the most popular posts in your niche are (which gives insight into your target readers’ needs).

Create your blog domain

Next, you will need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service. A CMS helps you create a website domain where you will actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website and subdomains, where you create a webpage that connects with an existing website.

One popular option is a self-hosted WordPress website on WP Engine. Whether you create a domain or a subdomain to start your blog, you will need to choose a web domain hosting service after choosing their CMS.



Customized blog theme.

Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating. If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:

Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.

Using Images Effectively

Writing for the web is entirely different from writing for print. Oftentimes, people simply do not have the time, will, or ability to focus on lengthy blog posts without some visual stimulation. Even a well-formatted blog post consisting solely of text is likely to put your reader off which is why it is very important to include images in your posts. Images help your blog post to flow more effectively. One of the most important reasons to include images in your blog posts is to break up the text. Many people scan blog posts rather than pore over every word and interspersing images throughout the copy will make your post seem less intimidating and more visually appealing.

Images make great visual punchlines. Everyone likes a good laugh, and a well-chosen image can help lighten the tone of your posts and inject some much-needed humor into a piece. This can be particularly effective if you are writing about a dry (or flat-out boring) topic.

The Editing Part

Although sentence structure and grammar are both very important, editing is about seeing the piece as a whole and, sometimes, being willing to sacrifice words and the hours it took to write them for the sake of cohesion. Avoid Repetition by reading through your blog post once you are done with the first draft of your blog post and check for words that can be replaced.

Keep Sentences Short and Paragraphs Shorter; Nothing will intimidate or outright anger a reader faster than huge walls of text. Sentences should be as short as possible. They are easier to read, making your audience’s job easier. Shorter sentences also reduce the likelihood of going off on tangents. Paragraphs should also be short and sweet. The shorter the paragraph, the more likely your readers are to keep going. The “rules” of paragraph structure have been bent a little since web-based publishing became the norm, but try to keep individual ideas isolated to their own neat, short little paragraph.

  • These outlined steps if followed should help you to have a fair idea on what you blog should look like.