Social media plays an increasingly important role in the business world. It allows people to get to know your brand more intimately. It’s also a great forum to advertise your products, especially if you are trying to reach a younger audience. However, in order to reap these benefits, you will have to make sure that you are actively managing your social media accounts. Let’s look at some of the best ways that you will be able to do this.

Choose Your Platform Carefully

There is a range of social media platforms for you to choose from. However, the ones where you should focus your attention will depend on your audience demographics. For example, if you were targeting young people, you might be better off choosing Instagram. Alternatively, if you were looking for something that will appeal to more mature audiences, you might want to choose a more established platform, like Facebook. By focusing your efforts on four or five key platforms, you will be able to invest more resources in building a strong community in these areas.

Post Frequently

One of the most important aspects of social media is the need to post frequently. This will ensure that your audience always has something new to enjoy. You might also want to consider implementing a posting schedule. This will allow you to control when and how you post new content. It can also allow you to pinpoint the best days and times to release posts, generating maximum engagement.

Use Metrics

It’s also essential to make sure that you are posting content that the audience wants to see. The best way to find this is by using metrics. This can tell you a range of useful information. For example, you might want to track your growth on the platform. Alternatively, you might want to check the amount of interaction that you are able to produce. This can tell you how much you are connecting with your audience. Another important metric to measure is the number of likes that each post receives. This will allow you to determine whether you are adding value to your audience or not.

Use The 80/20 Rule

If you are running social media for a commercial operation it can be very difficult to find a balance between advertising and entertainment. To help you do this, you might want to use the 80/20 rule. This states that 80 percent of your posts should be to entertain or educate your audience. Then, 20 percent of the content can be designed as marketing. This should allow you to produce the best brand engagement, without overwhelming your audience with advertising messages.


Social media can be a great place for your businesses to gain an audience. This can allow you to promote products, and generate more sales. We discussed some of the ways that you will be able to better manage your approach to social media. This will allow you to use these tools most effectively. So, try this approach to social media and connect with your audience.